Facebook Marketing Tips That Work

Facebook is still a powerful marketing tool. In fact, it takes the lead when compared to other social media platforms available. With over one billion active users every day, it is without a doubt one of the best networks to market your brand. Here’s how to do it;

Get the Followers and Likes

This is where it all starts. You must have a sizeable following to get noticed. Also, you need to attract likes to increase the chances of your content getting shared by as many users as possible. Even then, getting Facebook followers and likes isn’t the easiest of tasks. Still, you can buy them through services such as social10X. In other words, Social10x simply rocks when it comes to getting your Facebook following and likes off the ground.

Select the Right Category for your Page

Of course, you will need to create a business page as opposed to a personal profile. On of that, you will upload a profile picture. And then there are the sign-up CTA and sidebar tabs. Create your profile under the six categories provided. Note that the category matters because each comes with different features.

Get a Vanity URL

One of the most important things to note after signing is to optimize your page.  But, before you even get to that point, you should grab a vanity URL.  The idea is to get an easy-to-read link that you post in other places.  On top of that, a vanity URL makes your profile more searchable on Facebook and Google. Besides, it looks professional, and that’s a good thing.

Optimize your Photos

Now it is time to spruce up your profile using high-quality photos. Facebook, like any other social media network, is highly visual. So, get a good cover photo that will allow you to showcase your products and services to your audience. Be sure to tell your potential followers who you are and what you do.

The Bottom Line

Facebook is here to stay if the numbers that keep thronging the platform is anything to go by. What does that tell you? Well, it means that you are better off creating a page for your business if you’re going to have a competitive edge over other like-brands. The only thing that you need to do is to make sure that you get the basics correct from the get-go.

Barriers In Martial Arts Success

Barriers In Martial Arts Success

It is the dream of every person to be successful in every undertaking that he or she decides to join. This is not always the case, and it is very evident in the martial arts sector. Many people enroll for classes only to leave halfway before they realize the fruits of their labor. On the other hand, there are those who display remarkable success in the same field. The big question is why there is disparity and if there is any secret ingredient. It does not depend on luck but the approach that you take. The following are some of the barriers that are holding you from being the best.

Choosing the wrong class

You have to decide what you want to achieve once you are through with the program. There are many classes you can choose from and thus have to do your research early enough. There are also subdivisions within these categories. For instance, boxing has several of them such as heavyweight, middleweight and lightweight. You have to know what suits you best based on your physical form, likes, and preferences. You can seek advice from an expert if you are not sure on what to pick. You can shift classes but always ensure that you are comfortable in whatever you take. You can talk to experts from London Fight Factory if you want to make an informed decision.

Inconsistency in training

There is no shortcut when it comes to exercise, but you have to stick to your schedule. Emergencies may come up unexpectedly but ensure that you find time to cover up for what you have lost. Come up with a plan that you can follow without so much pressure. It is thus essential to enroll in a program that suits your work schedule and day-to-day plans. If you have to halt your training, make sure that you consult your instructor to guide you on the way forward.

Wrong mindset

Even though you are focusing on physical fitness, your mental health is also essential in this journey. You have to believe that you can do it and then put your physical efforts towards this program. Martial arts is all about learning discipline and how to take responsibility for your actions. Do not let emotions dictate how you will act once you are on the battlefield. Remember that you will be dealing with people from different backgrounds and you should thus know to handle diversity.

How To Succeed In Firefighting Business

How To Succeed In Firefighting Business

Fire accidents are very common and they usually lead to unimagined losses on the part of the affected persons. Firefighting is one of those areas that have not been explored much when it comes to business. Those who have realized the opportunity in this sector are already making huge profits and leading lives that others can only imagine of. However, there are others who have tried their luck in this area as well but have failed and ended up in losses. The level of success of any business will depend on the strategies that you put in place. The following are simple tips on how to conduct a firefighting business.

Do your market research

How many similar businesses are in your area? What is the estimated population of the area that you want to serve? These are just a few questions to ask yourself before you make a decision to invest in such a venture. You have to understand your target group, their consumer habits and how they are equipped when it comes to firefighting. The demographics of a place always have a direct impact when it comes to the success of a business. Gather some basic data from the market and only invest when you are convinced that your efforts will pay off.

Invest in the basic equipment

This type of business requires some investment in the basics that you cannot find in any other type of business. Familiarize yourself with all the requirements by asking around from people who are already in the same field. Ensure that you invest only in quality stuff because this is a venture that requires only the best. Do the basic maintenance and also contact experts for regular maintenance of your equipment. You can start small and then grow as time goes by and invest in high-end equipment.

Hire trained staff

Sometimes you do not have to be an expert in a certain sector for you to invest and run a business. You just need to hire people who are qualified to do the job and then employ your managerial skills. Some of the important things to consider when hiring include certification and experience in the firefighting space. It is good to make your working environment fit for your members of staff. It is your duty to buy them the correct gear to make their work much easier. You can allow to them regular refresher courses and training to up their game.

Market your business

You have to get your brand out there if you want to make profits in this field. Luckily, there are many platforms that you can use to market your business. The branding on the uniform can be one of the strongest marketing ideas. Ensure that your workers have identification cards as they make them easily recognizable. You can check some free templates that you can use to make work IDs for your workers here www.easyidcard.com. Take advantage of social media penetration to market your business and reach new markets.

Guide: How To Find Influencers in Your Niche

How To Find Influencers in Your Niche

People always say to find and connect with influencers in or outside your niche but what’s the best approach to finding them? That’s what we are going to try to figure out.

Reverse Engineering

This is probably the easiest though a rather time-consuming way to find influencers in your niche. Simply look at the people who are already following you and see who else they follow. The one with the most followers automatically shows on top of their list so that makes it rather easy.

You can apply this to any social platform, whether it be Instagram, Facebook, LinkedIn, you name it. Some people like Fred take it one step ahead and before they find influencers they grow their account as it’s kind of hard to reverse engineer when you got no followers.

Using Paid Tools

Instead of manually going to your list of friends, subscribers, or followers you can also use a tool to do the hard work. They’ve already filtered everything you need to know.

One of those tools is BuzzSumo which is the expert outreach tool that everyone should have in his disposal, one set back might be that they are rather expensive but you’re not just limited to them.

Ahrefs for example also added an outreach module to their range of services which is fairly low priced at under a hundred dollars a month so you are not going to break the bank here.

If your budget is really tight I suggest you check out Ninja Outreach with plans starting below fifty bucks, an amount that everyone should be able to afford but not everyone lives in Europe or the US, in some countries $50 is still a lot of money.

Free Tools (Almost)

Actually, most tools we look at now aren’t all free, some of them come at a one-time cost but the effectiveness is still massive.

I’m going to drift a little bit away from finding influencers but focus on reach out instead. With a Chrome app called Link Clump you can scrape Googles search result page for any keyword you want.

The more volume a keyword has the higher the authority of the sites that are ranking, and thus the person behind the site is probably a pretty large influencer in his or her niche.

Once you’ve scraped a good bunch you can use a tool like Atom Email hunter to collect emails and send them all in bulk using Gmail. I have to admit that Atomic is a paid tool but it’s only a one-time fee so you should be able to save some money to afford that.

See, it isn’t all that hard, it just requires a bit of your time and some research!

Simple Trends To Observe When Marketing On Instagram

If you have been an active user of Instagram since it was launched in 2010, then you understand that it has undergone a lot of transformation to become the popular platform that we have today. In the early days, it was just a mobile app that allowed people to share photos and later it supported videos. The idea behind it was just social interaction but the interaction is now on a new level. We even have Instagram for business which has features which make the ordering and marketing process efficient. For you to get the best out this platform, you have to check these trends

Take advantage of Instagram stories

Instagram and other social media platforms display latest posts on the news feed. It thus means that a post you made four or five hours ago will be hard to trace and potentials might miss it. People are not always on social media and you are not assured that they will see every post that you make. However, Instagram stories are always visible because they remain at the top of the newsfeed for 24 hours. Many people will be tempted to click on these stories which increases the chances of reaching out to many people. You can also save these stories to appear on your timeline once they expire.

You can use Instagram on PC

If you are looking for a wider view, then you do not have to worry anymore because the web version is available. In the past, it was hard for one to post directly from a PC but now with Instagram for PC – PlanMyPost Let’s You Use IG From Your Desktop – Spire, you have all that you need. Make sure that you have content that prompts people to click and even follow the links on your bio section. It is prudent to review 3rd party apps that you use on your Instagram account.

Take advantage of influencer marketing

Chances of you reaching many people on social media are very minimal when you decide to do it all alone. Influencers are there to help you reach as many people as possible and make your campaigns successful. Identify one or two in your niche and cut deals on how you can increase your outreach. The mode of compensation will vary depending on the type of business and the brand that you want to involve. You can even sign contracts just to keep things in order.