Guide: How To Find Influencers in Your Niche

People always say to find and connect with influencers in or outside your niche but what’s the best approach to finding them? That’s what we are going to try to figure out.

Reverse Engineering

This is probably the easiest though a rather time-consuming way to find influencers in your niche. Simply look at the people who are already following you and see who else they follow. The one with the most followers automatically shows on top of their list so that makes it rather easy.

You can apply this to any social platform, whether it be Instagram, Facebook, LinkedIn, you name it. Some people like Fred take it one stepĀ ahead and before they find influencers they grow their account as it’s kind of hard to reverse engineer when you got no followers.

Using Paid Tools

Instead of manually going to your list of friends, subscribers, or followers you can also use a tool to do the hard work. They’ve already filtered everything you need to know.

One of those tools is BuzzSumo which is the expert outreach tool that everyone should have in his disposal, one set back might be that they are rather expensive but you’re not just limited to them.

Ahrefs for example also added an outreach module to their range of services which is fairly low priced at under a hundred dollars a month so you are not going to break the bank here.

If your budget is really tight I suggest you check out Ninja Outreach with plans starting below fifty bucks, an amount that everyone should be able to afford but not everyone lives in Europe or the US, in some countries $50 is still a lot of money.

Free Tools (Almost)

Actually, most tools we look at now aren’t all free, some of them come at a one-time cost but the effectiveness is still massive.

I’m going to drift a little bit away from finding influencers but focus on reach out instead. With a Chrome app called Link Clump you can scrape Googles search result page for any keyword you want.

The more volume a keyword has the higher the authority of the sites that are ranking, and thus the person behind the site is probably a pretty large influencer in his or her niche.

Once you’ve scraped a good bunch you can use a tool like Atom Email hunter to collect emails and send them all in bulk using Gmail. I have to admit that Atomic is a paid tool but it’s only a one-time fee so you should be able to save some money to afford that.

See, it isn’t all that hard, it just requires a bit of your time and some research!