Guide: How To Find Influencers in Your Niche

How To Find Influencers in Your Niche

People always say to find and connect with influencers in or outside your niche but what’s the best approach to finding them? That’s what we are going to try to figure out.

Reverse Engineering

This is probably the easiest though a rather time-consuming way to find influencers in your niche. Simply look at the people who are already following you and see who else they follow. The one with the most followers automatically shows on top of their list so that makes it rather easy.

You can apply this to any social platform, whether it be Instagram, Facebook, LinkedIn, you name it. Some people like Fred take it one step ahead and before they find influencers they grow their account as it’s kind of hard to reverse engineer when you got no followers.

Using Paid Tools

Instead of manually going to your list of friends, subscribers, or followers you can also use a tool to do the hard work. They’ve already filtered everything you need to know.

One of those tools is BuzzSumo which is the expert outreach tool that everyone should have in his disposal, one set back might be that they are rather expensive but you’re not just limited to them.

Ahrefs for example also added an outreach module to their range of services which is fairly low priced at under a hundred dollars a month so you are not going to break the bank here.

If your budget is really tight I suggest you check out Ninja Outreach with plans starting below fifty bucks, an amount that everyone should be able to afford but not everyone lives in Europe or the US, in some countries $50 is still a lot of money.

Free Tools (Almost)

Actually, most tools we look at now aren’t all free, some of them come at a one-time cost but the effectiveness is still massive.

I’m going to drift a little bit away from finding influencers but focus on reach out instead. With a Chrome app called Link Clump you can scrape Googles search result page for any keyword you want.

The more volume a keyword has the higher the authority of the sites that are ranking, and thus the person behind the site is probably a pretty large influencer in his or her niche.

Once you’ve scraped a good bunch you can use a tool like Atom Email hunter to collect emails and send them all in bulk using Gmail. I have to admit that Atomic is a paid tool but it’s only a one-time fee so you should be able to save some money to afford that.

See, it isn’t all that hard, it just requires a bit of your time and some research!

Simple Trends To Observe When Marketing On Instagram

If you have been an active user of Instagram since it was launched in 2010, then you understand that it has undergone a lot of transformation to become the popular platform that we have today. In the early days, it was just a mobile app that allowed people to share photos and later it supported videos. The idea behind it was just social interaction but the interaction is now on a new level. We even have Instagram for business which has features which make the ordering and marketing process efficient. For you to get the best out this platform, you have to check these trends

Take advantage of Instagram stories

Instagram and other social media platforms display latest posts on the news feed. It thus means that a post you made four or five hours ago will be hard to trace and potentials might miss it. People are not always on social media and you are not assured that they will see every post that you make. However, Instagram stories are always visible because they remain at the top of the newsfeed for 24 hours. Many people will be tempted to click on these stories which increases the chances of reaching out to many people. You can also save these stories to appear on your timeline once they expire.

You can use Instagram on PC

If you are looking for a wider view, then you do not have to worry anymore because the web version is available. In the past, it was hard for one to post directly from a PC but now with Instagram for PC – PlanMyPost Let’s You Use IG From Your Desktop – Spire, you have all that you need. Make sure that you have content that prompts people to click and even follow the links on your bio section. It is prudent to review 3rd party apps that you use on your Instagram account.

Take advantage of influencer marketing

Chances of you reaching many people on social media are very minimal when you decide to do it all alone. Influencers are there to help you reach as many people as possible and make your campaigns successful. Identify one or two in your niche and cut deals on how you can increase your outreach. The mode of compensation will vary depending on the type of business and the brand that you want to involve. You can even sign contracts just to keep things in order.

Things to Consider Before Hiring an IT Consultant

Information technology is a diverse field, but also an important department in any organization. As technology evolves, there is a need to ensure your organization is keeping up to speed with the latest innovations. That way, you will be able to safeguard your data against cybercrime. Nonetheless, not all entities have the capacity to run a fully operational IT department. Such companies rely on the services of professionals such as Amazing Support who can manage all your IT related matters at a fee. Even so, it’s important to choose wisely before hiring an IT consultancy firm. Below are some of the important considerations you need to take into account.

Experience

It is important to ensure that the consultant you pick has sufficient experience in your line of business. An IT consultant with a lifetime experience in the manufacturing sector may not suit the needs of a financial institution. On the other hand, the size of the business also matters. If a consultant normally works with small and medium business enterprises, he may find it hard to meet the technology needs of a multinational company.

Certifications

Whereas experience is an important factor, see to it that the consultant has the necessary credentials. Ensure you hire a consultant with the required industry certifications. Do not hesitate to confirm whether such certifications are up to date. Lack of such certifications should raise eyebrows concerning the expertise of such consultants. It is also wise to check if the consultant is a member of any professional organization. Membership in such organizations shows commitment to continuous professional growth.

References

It is always important to get references from the consultant and get in touch with them. The best consultants will not hesitate to give references as they know their work is indisputable. Ask the references any questions and if you have time, pay them a visit and see the work first-hand. If you encounter a consultant who is not willing to share references, don’t even think about hiring them

Finally, it is important to know exactly who you are hiring. Conduct a background check to see if there are any red flags before you hire any particular consultant. Allowing someone access to your sensitive and critical information requires undeterred judgment. See if the consultant has a suspicious credit score or whether they have any criminal records. With the rising cases of cybercrime, you don’t want to hire someone with a hidden agenda.

Why You Need To Analyze Instagram Bots

Automation of your Instagram pages sounds good, and indeed it is excellent. It saves time and boosts the number of followers and subscribers on the pages and especially if you are marketing a product or service. However, the picture that is painted by Instagram bots may turn out not to be as it is. This is what calls for the analyzing of information that these bots deliver to you after the set period.

    1. Eliminate the presence of fake accounts.

Sometime back Instagram discovered that a considerable number of the accounts were actually fake accounts. These implied that a massive number of the followers that one might be having are not real. Therefore the need arises to differentiate between the actual amount of followers and that which is not real. This enables you to have the real picture of the effectiveness of the platform in relation to the goals you have set.

    1. They may not be in a position to understand the context

For a real person to make a comment that contributes to the growth of the page, there is need to have an understanding of what the post is all about. Most of them are designed to offer just simple one word or two words to a post.  When they make replies to a post that they do not understand they end up creating a whirl of confusion on the same.

    1. At times they may give exaggerated information

The growth of any activity requires having a real picture of the market they are in. The presence of many fake accounts in the platform may result into the development of replies that are just positive and fail to give the downside. This ends up putting the organization into the possibility of operating on information that is generally false hence poor performance in the market.

    1. Some critical issues may not be addressed

There are crucial issues that require you, the account owner to respond to. As you analyze the information that has been gathered by the tool, you get to observe some critical points that may have been left out. This allows you to go back and address the issues that it was unable to resolve. It is also important that the company has a support that can deal with issues as they arise. You can visit thesmallbusinessblog.net and check the review of Buzzoid to determine what makes a good bot.

Making Your Rental Premises Safe for Tenants

The increase in insecurity over the past decade has made many commercial owners to seek the services of professional security firms. Whether you use the premises as offices or you have rented them out as apartments, building a safe living environment is a must. One of the best ways to offer this valuable service is to use a security guard.

Having a security guard at the front of the building or within the premises assures the occupants knowing that they have a professional security guard watching their back. The guard can monitor the activities going on within the building or using closed-circuit monitors and cameras. Here are a few aspects of security within your premises.

Parking Areas

One of the high-volatile areas that you need to make sure is closely monitored is the parking lot. Having a guard monitoring this area assures your customers and clients that their cars are in safe hands at all times. The presence of the guard will deter criminals who are keen on vandalizing the vehicles.

Once the guard notices suspicious activity, he is trained to resolve the situation and call for backup if necessary.

Make Use of Properly-trained Guards

Don’t go for just anyone to protect your premises. Make sure the guard you choose has the necessary training to help keep your premises secure. When working with a company that provides security services, you need to ask them regarding their experience and training skills. Don’t compromise on the quality of security just to save a few dollars on payment.

You can talk to your colleagues in the same business to get referrals of the best guards. Go online and read reviews on the top companies in your area and their services.

Security Enhancements

One of the ways to motivate your security guards is to give them the right tools to work. Some companies don’t have the time and budget to buy various safety accessories for their guards. It, therefore, remains upon you to get some of these accessories. One of the best gears you can go for is the armor plate. A guard will be bolder knowing they have something to prevent them from getting harmed. You can pick from the armor plates at Plate Carrier Zone to enhance security.

Security Means Everything

As an owner of properties in the city, you need to make sure your tenants are safe at all times. Safety of the premises will make you a popular landlord meaning you will never lack tenants.