Simple Trends To Observe When Marketing On Instagram

If you have been an active user of Instagram since it was launched in 2010, then you understand that it has undergone a lot of transformation to become the popular platform that we have today. In the early days, it was just a mobile app that allowed people to share photos and later it supported videos. The idea behind it was just social interaction but the interaction is now on a new level. We even have Instagram for business which has features which make the ordering and marketing process efficient. For you to get the best out this platform, you have to check these trends

Take advantage of Instagram stories

Instagram and other social media platforms display latest posts on the news feed. It thus means that a post you made four or five hours ago will be hard to trace and potentials might miss it. People are not always on social media and you are not assured that they will see every post that you make. However, Instagram stories are always visible because they remain at the top of the newsfeed for 24 hours. Many people will be tempted to click on these stories which increases the chances of reaching out to many people. You can also save these stories to appear on your timeline once they expire.

You can use Instagram on PC

If you are looking for a wider view, then you do not have to worry anymore because the web version is available. In the past, it was hard for one to post directly from a PC but now with Instagram for PC – PlanMyPost Let’s You Use IG From Your Desktop – Spire, you have all that you need. Make sure that you have content that prompts people to click and even follow the links on your bio section. It is prudent to review 3rd party apps that you use on your Instagram account.

Take advantage of influencer marketing

Chances of you reaching many people on social media are very minimal when you decide to do it all alone. Influencers are there to help you reach as many people as possible and make your campaigns successful. Identify one or two in your niche and cut deals on how you can increase your outreach. The mode of compensation will vary depending on the type of business and the brand that you want to involve. You can even sign contracts just to keep things in order.